Overview

Balancd is a psychology and coaching company based in Switzerland that helps people improve their mental well-being through counseling and educational content. As Head of Marketing, I focused on growing the brand’s online presence by building a complete marketing system, from planning and content creation to campaign execution and performance tracking. I managed the content calendar, optimized blog posts for SEO, and ran paid campaigns while integrating AI tools to speed up production without losing the brand’s personal tone.

Strategy

To scale the brand effectively, I relied on a mix of creativity, data, and automation. I used analytics from Google Search Console and Radaar to understand what content performed best and used those insights to plan future campaigns. Every channel, from social media and newsletters to the website, followed a consistent tone and message to strengthen brand trust.

All tasks were managed through Trello for smooth collaboration, while Radaar helped automate posting and scheduling across platforms. I also improved the website’s structure and copy for better readability and search visibility. By combining human creativity with AI support, I built a marketing system that worked efficiently while staying true to the brand’s mission.

Result & Impact

The results were clear: engagement and website traffic grew consistently, search visibility improved, and lead generation increased through well-targeted paid campaigns. Content production became faster and more consistent, reducing workload while improving quality. Most importantly, Balancd built a stronger identity and gained recognition as a trusted mental health platform reaching audiences across Europe and beyond.

This project proved how combining psychology, storytelling, and data-driven marketing can deliver real business growth and lasting impact.